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Drive foot traffic and boost in-store sales with text message marketing.

Engage with customers to remain

top-of-mind. 

Why it Works

Frequent customer visits and purchases are imperative to the success of your convenience store.  

As of December 2021, there are 148,026 convenience stores operating in the United States, a 1.5% decrease in the number of stores in operation (150,274) at the close of 2020, according to the 2022 NACS/Nielsen Convenience Industry Store Count

The number of convenience stores that sell motor fuels is 116,641 stores, which is about 78.8% of all convenience stores. Overall, convenience stores sell approximately 80% of the motor fuels purchased in the United States. 

Today, more consumers say the in-store offer determines where they purchase gas: 5% of all drivers cite the in-store offer as the primary reason they select a place to fuel up—and 10% of younger consumers (ages 18 to 34) choose where to fill up based on what they plan to purchase inside the store.

The quality of the in-store offer also is driving consumer preferences for certain stores or brands: Nearly two in three drivers (62%) say they prefer a certain c-store or chain, which is double the amount from eight years ago.

Here’s even more proof that your brand—and your in-store offer—is just as important as your gas price: We found that more people will go out of their way to go shop a store they like (72%) than a store with low gas prices (63%). Currently, the average cost per gallon is $4.32.

boutique mms example

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As of December 2021, there are 148,026 convenience stores operating in the United States, a 1.5% decrease in the number of stores in operation (150,274) at the close of 2020, according to the 2022 NACS/Nielsen Convenience Industry Store Count

The number of convenience stores that sell motor fuels is 116,641 stores, which is about 78.8% of all convenience stores. Overall, convenience stores sell approximately 80% of the motor fuels purchased in the United States. 

We know from previous surveys that the price per gallon is the top reason consumers choose where to purchase gasoline. However, with five straight years of sub-$3 gas, consumers are not as driven by price in 2020 (58%) as they were five years ago (71%).

Today, more consumers say the in-store offer determines where they purchase gas: 5% of all drivers cite the in-store offer as the primary reason they select a place to fuel up—and 10% of younger consumers (ages 18 to 34) choose where to fill up based on what they plan to purchase inside the store.

The quality of the in-store offer also is driving consumer preferences for certain stores or brands: Nearly two in three drivers (62%) say they prefer a certain c-store or chain, which is double the amount from eight years ago.

Here’s even more proof that your brand—and your in-store offer—is just as important as your gas price: We found that more people will go out of their way to go shop a store they like (72%) than a store with low gas prices (63%). Currently, the average cost per gallon is $4.32.

Why use SMS marketing for your C-Store?

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Why use AGE Texting as your SMS marketing provider

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