Updated: Jan 29
Facebook and SMS are both great marketing methods. Combining the two can help engage and boost your Facebook followers and grow your text club subscribers.
Kick off a Facebook Giveaway
Giveaways are an excellent way to grow your text club. Consider holding a giveaway encourage your customers to opt in to your text club. Make note of regulations for giveaways on Facebook.
First, create a unique landing page with your website opt-in form or use a web page where you have pasted a pop-up with the opt-in form. AGE Media provides a custom code to AGE SMS customers that can easily be added to the company's website.
Whether or not you're holding a giveaway, be sure to outline the benefits of joining your text club on your landing page.
How to Promote Your Text Club on Facebook
Publish a post
Save and publish your custom landing page with your website opt-in form.
Create a fun social share image that pops up when you copy the link to your Facebook post. If you do not have a design program, consider using Canva, an easy-to-use web-based design program. They have free and paid options.
From your website editor in the social share settings, upload your image, and add a catchy and relevant (og:title and og:description).
Create a new Facebook post—copy and paste your landing page URL. Your social share image should show up on the post. Type a short post to entice people to click on the image link.
In most cases, if you you highlight and remove the URL, your social share image will still show up on the post. If so, you have the option to remove the link to the landing page.
Publish a clickable story
You cannot currently embed a link to a story on your Facebook business page, unless you have more than 10,000 or more fans. However, there is a workaround to accomplish this.
Follow instructions 1-3 outlined above.
Visit this website for further detailed instructions to create a clickable Facebook story.
How to Promote Your Facebook page with SMS
Boost engagement on a specific Facebook post
Send a link to your Facebook post —Encourage reactions, shares, and comments. Engagement helps extend organic reach and improves your placement on Facebook users' news feeds. To get the link to a Facebook post, click on the timestamp. Copy the link and paste it into your web browser.
Grow your Facebook followers
Include your Facebook page link in your SMS campaigns. If space allows, make note that you post exclusive content to your Facebook page. Make sure you have customized your URL by creating a Facebook page username. This means your Facebook page URL includes your business name. It may look something like this: facebook.com/AGETexting. You can abbreviate the Facebook page URL from Facebook.com/[yourusername] to fb.com/[yourusername]. Click here to see how it works: fb.com/AGETexting
Increase Facebook live viewers
Copy the link to a Facebook live event and text a trackable shortened URL (generated using AGE Texting's built-in bitly tool). Text the link to subscribers as well as quick reminders ahead of time.
So, as you can see, there are many creative ways to intermingle Facebook and SMS. Determine how you are using each channel and brainstorm what you can use the other for to help boost those efforts and increase coverage.