How SMS and Facebook Can Work Hand-in-Hand

Updated: Jan 20

Facebook and SMS are both great marketing methods. Combining the two can help engage and boost your Facebook followers and grow your text club subscribers.

Female business owner creating Facebook marketing post

Giveaways are an excellent way to grow your text club. Consider holding a giveaway to help entice your customers to opt in to your text club. Make note of regulations for giveaways on Facebook.

First, create a unique landing page with your website opt-in form or use a web page where you have pasted a pop-up with the opt-in form. AGE Media provides a custom code to AGE SMS customers that can easily be added to the company's website.


Whether or not you're holding a giveaway, be sure to outline the benefits of joining your text club on your landing page.


 

How to Promote Your Text Club on Facebook


Publish a post

  1. Save and publish your custom landing page with the opt-in form.

  2. Create a fun social share image that pops up when you copy the link to your Facebook post. If you do not have a design program, consider using Canva, an easy-to-use web-based design program. They have free and paid options.

  3. After adding your social share image, add a catchy and relevant og:title and og:description.

  4. Create a new Facebook post—copy and paste your landing page URL. Your social share image should show up on the post.


Publish a clickable story

You cannot currently embed a link to a story on your Facebook business page, unless you have more than 10,000 or more fans. However, there is a workaround to accomplish this.

  1. Follow instructions 1-3 outlined above.

  2. Visit this website for further detailed instructions to create a clickable Facebook story

 

How to Promote Your Facebook page with SMS


Boost engagement on a specific Facebook post

Send a link to your Facebook post —Encourage reactions, shares, and comments. Engagement helps extend organic reach and improves your placement on Facebook users' news feeds.


Grow your Facebook followers

Include your Facebook page link in your SMS campaigns. If space allows, make note that you post exclusive content to your Facebook page. Make sure you have customized your URL by creating a Facebook page username. This means your Facebook page URL includes your business name. It may look something like this: facebook.com/AGETexting. You can abbreviate the Facebook page URL from Facebook.com/[yourusername] to fb.com/[yourusername]. Click here to see how it works: fb.com/AGETexting


Increase Facebook live viewers

Copy the link to a Facebook live event and text a trackable shortened URL (generated using AGE Texting's built-in bitly tool). Text the link to subscribers as well as quick reminders ahead of time.


So, as you can see, there are many creative ways to intermingle Facebook and SMS. Determine how you are using each channel and brainstorm what you can use the other for to help boost those efforts and increase coverage.

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