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Segment Your Audience with Automated SMS Drip Campaigns

Updated: Jan 5

Set up a series of campaigns to create subgroups for smart automated SMS drip campaigns.

business partners working on marketing strategy

A successful SMS marketing strategy involves managing many moving parts. Age Texting makes it easy with automations that not only save time but also segment subscribers so you can fine-tune your text marketing campaigns.


Drip campaigns will make sure no SMS subscriber is overlooked with an opportunity to be added to customized SMS campaign strategies.


With multiple opt-in methods, customers have an opportunity at almost every step of their journey to easily opt into your text program.


What is an SMS drip campaign?


With 7.1 billion mobile users worldwide1 reported in 2021 and projected to reach 7.49 billion in 2025, it’s easy to acknowledge that text messaging is the primary method of communication.


An SMS drip campaign is a text marketing strategy that sends a sequence of time-released automated text messages after a subscriber opts into your Age Texting SMS database using a keyword.


These types of text campaigns maintain engagement with the right subscribers at the right time without the need for staff to designate time to create campaigns.


Text messages sent in drip campaigns are formatted as SMS and allow up to 160 characters, so you’ll need to keep the messages short and sweet. Multimedia can be embedded using Age Texting’s built-in Media Insert feature which generates a link for your uploaded file—of any format.



Why use SMS drip campaigns?


Drip campaigns allow you to further segment your subscribers and remain top-of-mind.

Segment subscribers using Age Texting’s webform, creating additional keywords, or text polls and surveys.


Webform segmentation: Use our webform to group subscribers by geography, demographics, interests—any custom field that would help fine-tune your marketing strategy to send the right campaigns to the right people.


Keyword segmentation: Create keywords that subscribers can text back to join groups to sort them by geography, product interest, and more. Accomplish this by asking a question with multiple keyword options and request a keyword response.


Text poll segmentation: Ask a question with multiple options and request a response, usually correlated with a number or letter.



 


Why segment your SMS subscribers?

Divide customers into unique groups according to common characteristics, behaviors, or demographics to create a more effective marketing strategy and experience for each group.


  1. Boost customer loyalty— Segmentation helps you create a personalized approach that makes customers feel like you understand them, and they feel valued. Sending relevant offers increases return customers which in turn enriches your SMS loyalty program.

  2. Increase engagement— through segmentation, you have learned what type of content sees the most link clicks or which offers receive the most redemptions.



SMS Segmentation Examples


Webform segmentation


With webforms, you can create custom fields to help segment your subscribers into more specific “subgroups”. These customers can be added to a query which is a unique “subgroup” you can select when creating campaigns.

  • Location: Ask customers to select their favorite location(s) and target campaigns by location.

  • Category/ content type: If you are a digital media company, ask what news categories customers most interested in. You don’t want to send sports news to a customer only interested in home and garden articles.

  • Event type: Let’s say you are an auction company. Ask customers which type of auction(s) they are most interested in and customize campaigns exclusively for those customers.


Keyword segmentation

Keyword segmentation creates a group so you can send campaigns to the appropriate group.


Poll segmentation

Based on the poll campaign, you have built groups of people by product interest. Focus campaigns for the “Outdoor” group on outdoor product promotions, events, and news. Focus campaigns for the “Women’s” group on women’s clothing promotions, and so on. These customers will be added to their own group you can select when creating campaigns.


Text poll example below:

Vote for products you’re most interested in for chance to win a $20 gift card! Reply 1,2,3,4,5 or 6

1 Outdoor/hunting

2 Sports

3 Women's

4 Men's

5 Kids'

6 All




 

SMS Drip Campaign Messaging


Birthday club invite

Invite them to also sign up for your loyalty club or to join your birthday club. They will receive a special treat on their birthday. Use our webform to collect their birthday.


Loyalty club invite

Ask them if they want to join to your text loyalty program club to earn points towards a reward after a specific number of visits.


Re-engagement campaigns

Use keywords onsite to keep in touch with shoppers after their visit. When they first sign up at checkout, for example, set up a drip campaign to send 1 week after their visit that invites them to stop by again. Consider offering an incentive to entice them to return.


Words of encouragement

Send a message that doesn’t promote a product but shares some words of encouragement as they start their day. Show your customers you genuinely care.



Creating Effective SMS Drip Campaigns


Strongly consider adding drip text alerts to your SMS keyword creation. There is always an opportunity to continue to further engage with your customers once they have opted in. Whether your goal is to segment your subscribers or to stay top-of-mind by establishing your business as a leader in the industry by providing tips and trends or promoting new products, you will find drip campaigns extremely helpful—saving you time while sending automated campaigns. Set it and forget it.


Boost customer loyalty and increase engagement through drip campaigns.






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Updated 11/27/23


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