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10DLC T-Mobile Traffic Violation Fines (Jan 1st, 2024)

T-Mobile just notified SMS providers that they will be implementing a new set of non-compliance fines for messaging traffic violations on all mobile channels that transverse their network (SMS and MMS Short Codes, Toll-Free Numbers and 10DLC).


The new fines will start being applied from January 1st, 2024.


The non-compliance fine(s) will be assessed for every Sev-0 violation issued as per the following tier system:

  • Tier 1: $2000 USD

    For phishing, smishing, social engineering.

  • Tier 2: $1000 USD

    For illegal content (content Must be legal in all 50 states, as well as federally)

  • Tier 3: $500 USD

    For all other violations (including, but not limited to SHAFT).

Please find below some additional definitions that can assist you understand what the terminology means:

"Social Engineering" 

Means all techniques aimed at getting a target to reveal specific information or performing a specific action for illegitimate reasons. Examples include but not limited to phishing, smishing, and pretexting purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords or credit card numbers. 

"Illegal Content" 

Refers to any content that is not legal in all 50 states and federally. This list is outlined in the T-Mobile Code of Conduct section 5.1 "Unlawful, Unapproved or Illicit Content" (however not limited to) includes Cannabis, Marijuana, Adult Solicitation.

5.1 Unlawful, Unapproved, or Illicit ContentNo messaging programs can run on the T-Mobile network that may promote unlawful, unapproved, or illicit content, including but not limited to:

  • SPAM

  • Fraudulent or misleading messages

  • Depictions or endorsements of violence

  • Inappropriate content

  • Profanity or hate speech

  • Endorsement of illegal drugs

Programs must operate according to all applicable federal and state laws and regulations. In addition, the content must be legal across all 50 states. All content must be appropriate for the intended audience. Additional legal and ethical obligations apply when marketing to children under age 13, and such programs might be subject to additional review by T-Mobile.

"All Other Violations"

Refers to Subsection 5.7 of the T-Mobile Code of Conduct, which outlines, but is not limited to "Age Gating"

5.7 Age GatingT-Mobile may, at its discretion and at any time, suspend, terminate, or not Approve any Messaging Program it feels does not promote a legal, age-appropriate, or positive customer experience. All content must adhere to all applicable laws and support a functioning age gate when associated with but not limited to Sex, Alcohol, Firearms, Tobacco, and/or any other age-restricted content that must comply with legal regulations. Nonacceptable age gating function includes but is not limited to Yes or No responses. The age-gate mechanism should include the date of birth verification during the consent opt-in of the consumer.  

Note that if T-Mobile determines that a Violation continues and is excessive during the Term of the Agreement, T-Mobile reserves the right to permanently suspend brand, campaigns, and or Company’s access to the T-Mobile Network or the Company Connection.

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