Updated: Feb 16
Using URLs in your text message allows you to expand on the content in your message.
Few people like to receive long text messages—depending on who the message is from, of course. Keeping your marketing text messages short and simple is key to maintaining an engaged audience.
However, not all the important information can be sent via text nor would it make sense to do so. When you need to send additional details or longer messages, a website link can route subscribers to a website, online questionnaire or a link to install an app, for example.
SMS messages that utilize URLs might look like this:
Thanks for signing up for text alerts from AGE Media. For more information about services, visit agemedia.pub. Follow us on Facebook! Facebook.com/agemediapromo. Reply HELP for help, STOP to cancel.
AGE Media just published a magazine celebrating a church’s 150th anniversary. We think you might enjoy it! Read the digital version here > https://issuu.com/agemedia/docs/nidaros_150_book_singles. Reply HELP for help, STOP to cancel.
Although the AGE SMS platform allows 240 characters in a message and the entire digital publication link fits in the above message, shorter links can have a higher click-through rates.
The AGE SMS platform includes a bitly URL shortener so you can conveniently copy and paste a URL when you’re creating a message or keyword reply.
So, a more efficient message using the shortened URL to replace the link to the digital publication could look like this:
AGE Media just published a magazine celebrating a church’s 150th anniversary. We think you might enjoy it! Read the digital version here > bit.ly/31actVA Reply HELP for help, STOP to cancel.
Bonus: AGE Media can track the clicks and CTR on URLs shortened using the AGE SMS platform's built-in Bitly tool.
Ways to Use URLs in Your SMS Messages
· Link to specific page on your website
· Link to a blog post
· Link to your latest podcast
· Link to online survey
· Link to relevant articles
· Link to a video—it’s best to use a YouTube video URL
· Link to website where they can download your app
· Link to your social media accounts
· Link to web page where they can sign up for your emails
· Link to your YouTube playlist
· Link to your Pinterest page. For example, if you own a boutique, also consider linking to your “Lookbook”.
Including URLs in your SMS messages gives you the opportunity to be creative. Grow your social media accounts. Build community through sharing your favorite music and/or podcasts. The possibilities are endless.
The Internet houses an infinite amount of information. Just be sure to keep those URLs short. AGE SMS platform's built-in Bitly tool makes that easy for you!