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The SMS Opt-in and Opt-out Process

Updated: Jan 4

Age Texting's opt-in methods simplify the law for you, so you can worry more about customer engagement and less about texting restrictions.

African American female sending an SMS keyword to opt into a text club

Opting in

What is opting in and what does it mean when a mobile subscriber opts-in to your text message marketing program?

In the context of your marketing program, when a consumer opts-in, they are giving you permission to text them and join your SMS marketing program.

Under CTIA statute, a form of written or documented permission must be completed by the consumer. It is a crucial step and is important for the integrity and growth of your mobile marketing strategy.

Acceptable SMS Opt-in Procedures

Depending upon the circumstances, a Consumer might demonstrate opt-in consent to receive messaging traffic through several mechanisms, including but not limited to:

  • Entering a telephone number through a website;

  • Clicking a button on a mobile webpage;

  • Sending a message from the Consumer’s mobile device that contains an advertising keyword;

  • Initiating the text message exchange in which the Message Sender replies to the Consumer only with responsive information;

  • Signing up at a point-of-sale (POS) or other Message Sender on-site location; or

  • Opting-in over the phone using interactive voice response (IVR) technology. Age Texting's Call Deflection SMS strategy can capture opt-ins through IVR technology.

Age Texting offers a wide variety of opt-in methods. Make sure you implement as many as you can.


SMS Keyword

A keyword opt-in is one of the most common forms of a consent-based opt-in channels. Mobile users simply text a keyword to the instructed short code or texting code to subscribe to a marketer's text program.

Web form or Website Signup Form

Web form opt-ins are another form of a consent-based opt-in channel. Web form signees simply fill out the form with their phone number and name, and they are signed up for your text program.

Interactive keypad icon that is used onsite to collect phone numbers for text list

Interactive Keypad

Keypad or kiosk opt-ins are another form of consent-based method. Potential subscribers enter their phone number into the Age Texting kiosk or keypad to subscribe.

Standard Disclaimers for Text Marketing Programs

By signing up through a webform, via a keyword or keypad, your customers are providing consent for you to text them via Age Texting's SMS platform.

Your initial opt-in autoresponder should contain the following verbiage:

  • Your business name

  • What they signed up for (ex: marketing alerts)

  • Message and Data Rates May Apply (Msg&DataRatesMayApply)

  • How to text for HELP (Reply HELP for help)

  • How to opt out (Text STOP to Stop)


Opting Out

What is opting out, and what does it mean when a mobile subscriber opts-out of your text message marketing program?

Again, in the context of your SMS marketing program, when a consumer opts-out, they are deciding that they do not want to receive text messages from you. Under TCPA statute, opting out is a right that should always be available to your mobile subscribers and should be as seamless as the process it took for them to opt in. To opt-out, consumers have to reply to your short code or 10DLC message thread with “STOP” to unsubscribe. Or, they can inquire directly with the mobile marketing service provider regarding their request.

U.S. Federal Communications Commission logo

Summary of the Law

In 1991 congress enacted the Telephone Consumer Protection Act (TCPA). It has been revised to conform with marketing practice today by the FCC. The Act defines the rules that must be followed before engaging in marketing practices, which most simply states that you must gain a form of consent through a disclosed process.

Updated 11/25/23


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