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Mailchimp is an email marketing automation platform that was founded in 2001. Stay connected and engage your audience using Mailchimp's reliable and proven email marketing tool.

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties via email. Their platform focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.

When you connect your Age Texting account and Mailchimp, you can use the personalization, segmentation, and preference data from Mailchimp to target your SMS marketing campaigns and better engage customers.

How to better engage customers

Use the demographics and geography data shared by your customers to create targeted customer groups.

How to grow your SMS audiences

Automatically update customer opt-in and opt-out requests to keep your audiences up to date and growing. Your text list will be updated nightly to reflect any changes to your Mailchimp database.

How to easily share audiences across Mailchimp and Age Texting

Don’t waste time manually exporting and importing audiences. Integrating your Age Texting account with Mailchimp makes it seamless, speedy, and less prone to error. Contact data collected in Mailchimp will be added to your texting account every hour.

If you choose to use Age Texting's webforms, contact data will be exported to your Mailchimp account. Utilize both platforms to collect first-party data to better understand your customers and market to them.

How to segment your subscribers

When you create audience segments in Mailchimp based on contact details, how and when contacts were acquired, email and automation activity and engagement, e-commerce activity (if your Mailchimp account is integrated with your POS such as WooCommerce or Shopify)—those segments are added as groups to your texting account, allowing you to customize campaigns to those specific segments.

Audience segments might include:

  • Lapsed customers (have not purchased for 3 months)

  • Regular customers

  • Big spenders ($200+ per order)

  • Most engaged customers (most frequently engage with emails)

  • Least engaged customers (rarely open or engage with email campaigns)

How to connect with the right customers

When you create lists in Mailchimp based on customer demographics and geography, you can also send SMS campaigns to them. Strategize on questions that allow you to create lists for targeted campaigns that make sense for your business.


Check out these helpful resources to get started with connecting Mailchimp and AGE Texting.

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