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Mailchimp

DEVELOPER:

Mailchimp

COST:

Free or Paid Plan

SOFTWARE TYPE:

CRM

Black Mailchimp monkey logo

About Mailchimp

Mailchimp is an email marketing automation platform that was founded in 2001. Stay connected and engage your audience using Mailchimp's reliable and proven email marketing tool.


Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties via email. They recently also launched an SMS marketing service. Their email platform focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.


When you connect your Age Texting account and Mailchimp, you can use the personalization, segmentation, and preference data from Mailchimp to target your SMS marketing campaigns and better engage customers with text campaigns.


Mailchimp and SMS Marketing Capabilities

How to better engage customers

Use the demographics and geography data shared by your customers to create targeted customer groups. If your Mailchimp account is integrated with your POS, you can create segments based on customer purchasing trends, product selection, and website engagement. These segments can be pulled into your texting account and used to create queries for unique, customized text campaigns.


How to grow audiences

Add a phone number field to your Mailchimp popup forms, landing pages, and embeddable forms. If you collect first name and date of birth, that data will also be pulled into your text account so you can send your subscribers automated birthday text messages.



How to segment audiences

Use Age Texting's query feature to generate groups based on Mailchimp's subscriber data. For example, in your Mailchimp account, create an audience segment for subscribers who do not regularly engage with your email campaigns. That audience segment is pulled into your text database and updated hourly. Select that segment to for a customized campaign to reach them with a text message.


If your Mailchimp account is integrated with your ecommerce software, you can generate audience segments based on ecommerce activity as well. If you are offering a discount, consider using different promo codes for email and SMS.


How to easily share audiences across both platforms

Don’t waste time manually exporting and importing contacts. Integrating your Age Texting account with Mailchimp makes it seamless, speedy, and less prone to error. Contact data and segments created in Mailchimp can be automatically imported to your texting account every 30 minutes. Automatically update customer opt-in and opt-out requests to keep your audiences up-to-date and growing. Your text list will be updated every 30 minutes to reflect any changes to your Mailchimp database.


If you choose to use Age Texting's webforms, contact data will be automatically exported to your Mailchimp account immediately. Utilize both platforms to collect first-party data to better understand your customers and market to them.


Automated Text Strategies for Convenient Customer Feedback

Set automated text messages that send 1 to 2 days after a customer has received a confirmation email about a purchase or delivery confirmation. Our SMS Review Requester helps capture Google reviews to help boost your online reputation while also helping you recognize areas for improvement. 


Watch a video of our SMS Review Requester product below.





 

Check out these helpful resources to get started with connecting Mailchimp and Age Texting.

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