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What are SMS text alerts?
SMS (an abbreviation for Short Message Service) is another name for a text message. An SMS is sent from one mobile device to another over cellular network. SMS is text-only, and the format allows a character limit of up to 160 characters. Age Texting can allow up to 304 text-only characters.
Mobile devices and tablets that are powered through a cellular network can send and receive SMS messages. One of the benefits of SMS is that they are delivered via cellular network connection; not using Wi-Fi.
With an SMS platform like Age Texting, a business can send one text message to multiple recipients at one time. With Age Texting’s SMS platform, you can set up SMS campaigns for a variety of use cases.
Why are SMS text alerts important?
Reduce no-shows with SMS.
Text reminders can reduce missed appointments by up to 40%. With 90% of text messages read within 3 minutes, you can be confident that recipients are seeing your message.
Save time with SMS automation.
Minimize time and staff often required to relay important messages to customers. Calling customers to remind them of appointments can be time consuming.
Automated messages can be sent based on specific time frame prior to an appointment to remind clients and patients of their appointments.
Coordinate all business messaging within one easy-to-use platform.
Easily create your automated messages, schedule messages, and send campaigns within one SMS platform. Plus, monitor click-through rates and delivery reporting to ensure recipients are receiving your texts.
Why use SMS text alerts to reach your customers?
Effectively reach your target audience.
The vast majority of Americans – 97% – now own a cellphone.
98% of text messages are read; you’re reaching more of your audience.
9/10 people open their text messages.
SMS is cost efficient.
Unlike social media, you don’t need a big ad budget for users to view your content. SMS marketing is a budget-friendly marketing and communication tool to help grow your business.
How to Use SMS
Create engaging content— subscribers opt in because they value your content and want to hear from you. Continually send attractive deals and updates that are interesting to them. Always include CTA such as ordering links or phone numbers to help monitor the success for your SMS campaigns.
Implement a loyalty program—connect with your customers by offering rewards exclusively for them through an SMS loyalty program. Loyal customers are invaluable to promoting your business.
Personalized marketing—Personalize the offers and messaging by using custom fields such as their first name. Automate birthday campaigns. Segment offers and messaging based on purchase history and first-party data you have collected through web forms.
Maintain a multi-channel marketing strategy.
While SMS is an extremely effective marketing and communication tool, it should not be your only marketing vehicle. Use SMS to support print collateral and social media marketing efforts. All media works hand-in-hand. Use SMS to boost the number of followers on your social media channels. Add your SMS opt-in keyword or keyword opt-in QR code to print material to grow your text club. SMS keywords also work as a metric to monitor the effectiveness of your advertising.
Updated 11/27/23